Startup cost
$10k–$40k
TRUiC Business Ideas
Decision Snapshot
Idea Score
47
Startup cost
$10k–$40k
Profit margin
4%
Break-even
4 mo–12 mo
Time to launch
12 wk–36 wk
Demand trend
Stable
5-yr failure rate
—
Capital intensity
Medium
Time commitment
Seasonal

Each year, many people decorate their homes and businesses during the holiday season by putting up Christmas trees. A Christmas tree farm grows and sells evergreens for those who want real trees (as opposed to artificial ones) during this time of year. There are 25-30 million real trees purchased each year, and the industry continues to grow. Some reports state that sales for artificial trees peaked in 2007 and have been declining since then, leaving plenty of room for growth in the real Christmas tree industry.
Our guide is in 3 parts:
The primary startup costs associated with opening a Christmas tree business are:
acquiring land (at least 10 to 20 acres)
preparing soil
purchasing seedlings
Business owners that already have suitable land and a tractor can start up a tree farm for relatively little, as they can use their own land and prepare it themselves.
Owners that don’t have land can keep their initial investment low by purchasing acreage in a rural area where land is cheap. Alternatively, they can enter a sharecropping agreement with a landowner. In such an agreement, nothing is paid initially for the land, but profits are split. In an interview on PTMoney, Gregory Bartels, who has 40 years of experience in the industry, says 50/50 agreements are common.
Owners that don’t have their own tractor can hire a farmer to prepare their soil for them. According to Bartels, farmers generally charge about $1,000 to prepare 20 acres.
Investing in seedlings costs more than planting seeds. Business owners should plan on this expense, though, because seedlings shorten the time to harvest by about 2 years. Seedlings cost around $0.35 each, and business owners should budget for planting 200 per acre each year.
The ongoing expenses for a Christmas tree business include the costs of purchasing seedlings (200 per acre per year). For a ten acre farm, with seedlings priced at $0.35 each, 200 seedlings per acre per year should only cost $700 per year. Mowing and weed control are additional expenses, but these costs are relatively low for most business owners.
Christmas tree farms may sell trees to individuals, wholesalers, or nonprofit organizations, and many farms sell to all three types of customers. Of these three:
Individuals will pay the most, but most families and businesses will buy only one tree.
Wholesalers might purchase quite a lot of trees, but they frequently pay one-third of their retail price.
Nonprofit organizations are often a happy medium, paying above-wholesale prices for several dozen trees that they’ll sell as a fundraiser.
Additionally, Christmas tree farms can sometimes sell one or two large trees at much higher rates than most individuals, wholesalers, or nonprofits will pay. Local governments and a few businesses might be willing to pay several hundred dollars for an especially tall tree. Most farms only have a few (if any) of these sales, but even just one or two sales like this can significantly boost a farm’s annual income.
A Christmas tree business makes money by selling Christmas trees. Trees may be sold already cut (precut), or they may be cut down by the individuals who purchased the tree (u-cut).
The average price for a u-cut tree is about $46. Pre-cut trees at retail locations sell for significantly more.
With 200 trees per acre ready for harvesting each year, a u-cut tree farm could theoretically bring in $9,200 per acre annually. Most farms don’t generate this much revenue, though. Many max out their profits between $15,000 and $20,000 because there is a limited demand for Christmas trees in any one area.
Christmas tree farms can add additional revenue streams and increase profits by growing other plants (e.g. pumpkins) and offering other products. In addition to Christmas trees, many farms also sell wreaths. Wreaths can be sold for up to $100, and it’s possible to make six to eight in an hour.
A Christmas tree farm is a highly seasonal business, so the day-to-day tasks of a business owner vary greatly with the season:
Spring is the time for preparing soil and planting trees.
Late spring and early summer is the time for trimming trees (which is done once per year).
Summers are spent mowing between rows and applying weed control chemicals as necessary.
Late fall and early winter are the time to cut and sell trees.
When selling trees during the Christmas season (primarily Thanksgiving to Christmas), business owners often work long days. Because the season for selling trees is so short, as much time as possible is devoted to cutting trees (for precut), helping customers cut their own trees (for u-cut), and bagging and transporting trees.
In order to successfully grow Christmas trees, it’s necessary to be familiar with the agricultural practices that work in a particular region. Business owners who haven’t previously operated farms of any kind should consider taking local agricultural classes and working on a nearby farm for a season. Talking with as many area farmers as possible can also provide insights that come from years of growing crops in the region.
Most Christmas tree businesses serve a local geographic area. Managing multiple areas in different regions isn’t viable, and transporting fully grown Christmas trees long distances is expensive. Many farms will transport trees to a retail location in a nearby city, but it rarely makes financial sense to ship trees across several states (especially since there are tree farms in all 50 states, including Hawaii).
When designing the layout for a Christmas tree business, it’s important to not forget about accessing the trees once they’re grown. There should be strategically located loading areas, and access points should be located every 12 to 15 rows.
Although a single acre can support 1,500 trees, most tree farms only plant 200 per acre each year. Trees take around 8 years to reach 5 to 7 feet high, which is the most popular height for Christmas trees. (90 percent of trees sold are in this range.) Staggering plantings helps ensure a stable income once a farm is established.
Because it takes eight years for trees to mature, business owners should budget for eight years without any income. During this time, they’ll need to pay for mowing, weed control and more seedlings.
A single person is able to manage a small Christmas tree business for most of the year. During the Christmas season, business owners may want to hire laborers so they can maximize the number of trees they are able to sell.
Business Evaluation & Strategy Tool
We'll walk you through the four pillars every business needs: Points of Leverage, Marketing Strategy, Financial Model, and Personal Compatibility. At the end you'll see a personalized report and your action plan below will be tailored to your answers.
Every viable business has natural advantages. Below are common leverage points across four categories. Pick the ones that apply to your Christmas Tree business. We've pre-suggested a few based on your idea — review and adjust.
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An LLC keeps your personal assets separate from business debts and lawsuits — the most common reason small business owners choose this structure. Sole proprietorships and partnerships do not provide this protection.
Apply for your free Employer Identification Number through the IRS, then register for any state or local taxes that apply to your business (sales tax, franchise tax).
A dedicated business account is required to maintain personal asset protection. Mixing personal and business finances ('piercing the corporate veil') can void your LLC's liability shield.
Recording expenses and income from day one makes tax filing easier and lets you see when the business is actually profitable. Use software (QuickBooks, Wave) or a part-time bookkeeper.
State and local requirements vary widely. Brick-and-mortar businesses typically need a Certificate of Occupancy; service businesses may need specific professional licensing; food businesses need health permits.
General Liability Insurance is the most common starting point. If you'll have employees, most states require Workers' Compensation. Specific industries need additional coverage (product liability, professional liability, etc.).
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