How to Start a Mock Jury Business

Part 1 - How to start a Mock Jury business - Background

The term “mock jury” refers to a group exercise that offers trial attorneys insight into how jurors will react to the arguments and evidence presented to them. Mock jurors typically represent the same demographic that would be expected in a real trial. Attorneys gauge each juror’s reaction and utilize collected data to refine their arguments, ensuring they are better prepared for the actual trial. A mock jury business employs a large pool of mock jurors. Attorneys hire them to gather a group of jurors that best fits their needs.

Our guide is in 3 parts:

• Part 1 - How to start a Mock Jury business - Background
• Part 2 - Our planner tool to see if this idea is the right fit for you
• Part 3 - Action plan to get started

What are the costs involved in opening a mock jury business?

As previously mentioned, many trial attorneys have shifted to online mock juries, enabling entrepreneurs to shift their business model. A dedicated office building is no longer necessary, which significantly reduces startup costs. To start your business, you will need a computer, high-speed internet, and a telephone. While these costs are minimal, you will need to invest in a robust website and software that collects potential mock juror information. Your software should assist you in identifying potential jurors that match your client’s needs and have the ability to process payments once a juror’s job is complete. This targeted software could set you back anywhere from $1,500 to $10,000, depending on the specifics you choose.

What are the ongoing expenses for a mock jury business?

Whether you decide to conduct all your business in person, online, or a combination of both, ongoing expenses for this type of business are fairly low. Website maintenance, software fees, and insurance should be budgeted for each month. Payment to mock jurors will represent the largest part of your ongoing expense budget. Fortunately, jurors are paid as freelancers, eliminating payroll costs that many businesses incur.

Who is the target market?

In the broad sense, your target market includes all law firms that do not have their own in-house jury consultant on payroll. However, many mock jury business owners have found success narrowing their targets to niche markets, allowing them to become a leader in their specialty.

How does a mock jury business make money?

Mock jury businesses act as a middleman, furnishing their clients with anywhere from twelve to seventy-two jurors. The business collects payment for their services and passes a portion of that payment on to each individual juror.

How much can you charge customers?

The price for a professional, in-person mock jury ranges anywhere from $3,500 to $50,000. Fees for online mock juries are significantly lower and vary in cost depending on how many jurors are required and the details of each case.

How much profit can a mock jury business make?

While collected fees are lower for online mock juries, your pool of potential customers and jurors expands exponentially. If you set up eight mock juries a week and gross $200/event, you stand to generate a profit of over $83,000 a year without ever leaving the comfort of your home office.

How can you make your business more profitable?

Business owners striving to increase profits should consider expanding their services to include jury consulting, telephone and online surveys, and focus groups. Additionally, while the overhead costs are higher and they require more work, organizations that offer in-person mock juries collect a much steeper payment.

Day-to-Day and Growth

What happens during a typical day at a mock jury business?

As the mock jury business owner, you will be responsible for ensuring each mock trial achieves its intended outcome. You will meet with each client to review the details of the case and their mock jury needs. This information is then used to select and hire individual jurors that most closely meet those needs. 

It is also your responsibility to ensure all jurors arrive on time, whether in-person or online. Depending upon your client’s needs, you may be required to select a venue and oversee the mock jury proceedings. Once proceedings are complete, the client may need you to collect feedback, prepare a report on your findings, and deliver it to the hiring trial attorney. Reports typically include relevant information regarding each mock juror, including gender, race, age, and employment history.

What are some skills and experiences that will help you build a successful mock jury business?

While there are no legal requirements regarding education and background, most business owners in this industry have achieved a degree in a related field. A background in trial law proves beneficial in identifying client needs and mock jury selection. While not necessary, behavioral insight will also set you apart from the competition.

Individuals hoping to build a successful mock jury business would also benefit from excellent communication and interpersonal skills, business development, marketing techniques, and writing skills.

What is the growth potential for a mock jury business?

This industry first gained traction in the late 70s and early 80s. At that time, law firms employed a trial consultant who was responsible for setting up their agency’s mock trials. The emergence of new technology, however, has caused a shift in procedure. Law firms are now able to hire mock jurors on an as-needed basis. Successful entrepreneurs are now able to expand their services, reaching both clients and potential mock jurors on a national level.

What are some insider tips for jump starting a mock jury business?

Startup business owners are encouraged to utilize their legal background and contacts to identify areas in which this industry is lacking. This research should be completed during the business plan development stage to ensure your goals and business model align with industry needs.

How and when to build a team

Unlike many startups, you must build a large and diverse team. A great number of jurors ensures your ability to consistently deliver quality service. With the right business management and accounting software, many of your administrative duties can be automated, reducing the need for an administrative assistant.

Part 2 - Is a Mock Jury business the right fit for you?

Part 3 - Action plan to launch your Mock Jury business in 90 days