Startup cost
$50k–$500k
TRUiC Business Ideas
How to Start a Beard Product Business
Decision Snapshot
Beard Product
Idea Score
33
Profit margin
8%
Break-even
4 mo–12 mo
Time to launch
12 wk–36 wk
Demand trend
Stable
5-yr failure rate
—
Capital intensity
Very high
Time commitment
Full time
Part 1 - How to start a Beard Product business - Background
A beard product business offers personal grooming products for those with beards or planning to grow beards. Products usually include oils, balms, cleansers and waxes. The products are designed to help beards look and feel as good as possible. They also aid in styling and can improve the condition of the skin underneath. A beard product business may sell directly to consumers and/or offer products through third-party resellers.
Our guide is in 3 parts:
- Part 1 - How to start a Beard Product business - Background
- Part 2 - Our planner tool to see if this idea is the right fit for you
- Part 3 - Action plan to get started
What are the costs involved in opening a beard product business?
The startup costs for a beard product business can vary a lot depending on what kind of operation you are starting. One major beard product company, Beardbrand, claims to have started with $30, while another sample business plan for a men’s grooming estimated starting costs at approximately $1.5 million. You can experiment with making your own beard oils and setting up at an Etsy shop for under $100. You can also start your own manufacturing facility to make a range of products and spend a million dollars or more.
What are the ongoing expenses for a beard product business?
The ongoing expenses for your company will depend on its size. As mentioned above, you could experiment with product creation and small-batch sales for $100-$200 a month. However, if you are operating a company with multiple staff and manufacturing costs, it could cost you more like $100,000 a month – which is why you need financing if you are starting a brick-and-mortar business.
Who is the target market?
The target market for beard product companies is obvious at first glance – men with beards. But there are subsets in this overall market that can have different priorities. Rural or urban? Blue-collar or white-collar? Ease of growing beards or difficulty? As you can see, you can narrow down your market to make it easier to focus your resources effectively.
How does a beard product business make money?
A beard product business makes money by selling beard products to consumers and/or retailers. Some businesses focus on direct-to-consumer sales, while others will focus on selling products through retailers like drug stores, supermarkets, and so on. These companies may also seek to sell products to salons and barbershops.
How much can you charge customers?
A high-quality beard product can sell for anywhere between $15-$40 or more. Beardbrand sells beard oil for $29, while Husky Beard sells beard oil for $20. These are considered relatively high-end products. The founder of Husky Beard recommends aiming for 400% ROI.
How much profit can a beard product business make?
The founder of Husky Beard says he makes an average of $12,000 a month. Beardbrand is estimated to earn around $200,000 a year. Of course, when you are just starting out, you are likely to make far less. But if you find a winning strategy like these two businesses did, it is reasonable to expect to earn something similar.
How can you make your business more profitable?
To make your beard product business more profitable, you need to reduce costs, increase sales, or both. Ideally, both. Cost reduction tends to come from increasing the scale of your operation. When you are making products in your bedroom, they may cost you $5 or more a bottle to get right. But when you have a manufacturing facility, you can drive that down to a few dollars.
Increasing sales is the most obvious answer to becoming more profitable – which often comes down to good branding. Companies like Beardbrand have built a name for themselves in social media, blogging, and other channels. To differentiate your beard product business, work hard on finding your brand identity and getting your name out there to potential customers.
Day-to-Day and Growth
What happens during a typical day at a beard product business?
A typical day at a beard product business may focus on product design, product sales, team management, finances, or a combination of these. Product design includes designing and testing various beard products. Product sales includes marketing beard products and selling those products. Managers/owners make sure all teams are on track with their tasks and that the business has enough financing to operate.
What are some skills and experiences that will help you build a successful beard product business?
Skills and experience that can help build a successful beard product business include cosmetic design experience, product design experience and sales skills. You are likely to have to juggle multiple roles, particularly when you are starting out. Those roles include developing beard products that set your business apart as well as convincing others to buy those products. You can learn these skills as you go, but it will certainly help if you already have some applicable experience.
What is the growth potential for a beard product business?
The growth potential for a beard products business is significant. Beard products have been growing in popularity for some time now – as has the market for men’s grooming in general – and shows no signs of slowing down. Statista indicates that the global male grooming market in 2018 was around $60 billion and expects it to grow to over $81 billion by 2024.
What are some insider tips for jump starting a beard product business?
The founder of Beardbrand recommends figuring out what you enjoy doing the most with your business and outsourcing the rest of the work. For him, it was blogging about and building the company’s brand. For you, it might be designing products or finding investors. Whatever your passion is, it will be easier to do your job well if you are highly motivated. You can leave the other tasks which you are not as likely to do well to others.
How and when to build a team
You can only do so much on your own. While you could start off making some oils and selling them online, if you want to grow your business you will need help. If you are questioning whether you need to hire someone, just pay attention to your schedule. When you are working 12 hour days and unable to keep up with customer demand, you have to spread the load out sooner rather than later – otherwise you risk burnout.
Part 2 - Is a Beard Product business the right fit for you?
Business Evaluation & Strategy Tool
We'll walk you through the four pillars every business needs: Points of Leverage, Marketing Strategy, Financial Model, and Personal Compatibility. At the end you'll see a personalized report and your action plan below will be tailored to your answers.
Step 1 of 4 — Points of Leverage
Every viable business has natural advantages. Below are common leverage points across four categories. Pick the ones that apply to your Beard Product business. We've pre-suggested a few based on your idea — review and adjust.
Step 2 of 4 — Marketing Strategy
Without a way to connect with customers, even great businesses fail. Pick the channels you plan to use to reach your customers.
Step 3 of 4 — Financial Model
Enter your monthly baseline costs — the minimum overhead to keep the business running. Then we'll calculate how many sales per month you need to break even.
Step 4 of 4 — Personal Compatibility
A business that doesn't fit your life will fail no matter how good the numbers look. Tell us how this business fits you.
Your Beard Product Evaluation Report
Complete the four pillars and your personalized summary will appear here.
Points of Leverage
Marketing Strategy
Financial Model
Personal Compatibility
Part 3 - Action plan to launch your Beard Product business in 90 days
Nine concrete steps to take you from idea to open business, grouped into 30-day phases. Complete the planner above and we'll highlight what's most important for your situation.
First 30 days — Foundation
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Form your legal entity
An LLC keeps your personal assets separate from business debts and lawsuits — the most common reason small business owners choose this structure. Sole proprietorships and partnerships do not provide this protection.
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Get an EIN and register for taxes
Apply for your free Employer Identification Number through the IRS, then register for any state or local taxes that apply to your business (sales tax, franchise tax).
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Open a business bank account and credit card
A dedicated business account is required to maintain personal asset protection. Mixing personal and business finances ('piercing the corporate veil') can void your LLC's liability shield.
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Set up business accounting
Recording expenses and income from day one makes tax filing easier and lets you see when the business is actually profitable. Use software (QuickBooks, Wave) or a part-time bookkeeper.
Days 30–60 — Compliance & Risk
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Get permits and licenses
State and local requirements vary widely. Brick-and-mortar businesses typically need a Certificate of Occupancy; service businesses may need specific professional licensing; food businesses need health permits.
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Get business insurance
General Liability Insurance is the most common starting point. If you'll have employees, most states require Workers' Compensation. Specific industries need additional coverage (product liability, professional liability, etc.).
Days 60–90 — Launch
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Define your brand
Your brand is how customers perceive and remember you. A clear name, logo, and visual identity make every later marketing decision easier and protect you legally as you grow.
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Create your business website
Every legitimate business needs a website. Social media pages are not a substitute — you don't own the platform. Modern website builders mean you can launch a clean site in a weekend without a developer.
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Set up your business phone system
A dedicated business number keeps your personal life private, makes the business look legitimate, and lets you route calls professionally. Cloud phone services start under $20/month.